Executive Advisory · Tampa, Florida · tinamou.ai
Tinamou Advisory brings decades of enterprise transformation experience to the leaders, companies, and investors who are building what comes next in AI, data, SaaS, and workforce technology.
The most consequential decisions a company makes — how to commercialize, how to scale, how to transform — deserve counsel built on real experience, not theory.
About
Tinamou Advisory was founded by Ian Sexton — an enterprise growth and strategy executive with a career spanning AI, data products, SaaS, workforce technology, retail technology, and financial services.
Ian has served as CEO, CRO, and senior strategy executive, repeatedly recruited to commercialize emerging technologies, lead organizational transformation, and build enterprise growth engines from startup through Fortune 500 scale.
Most recently, Ian led strategy for Instacart's enterprise Data Products business and served as CRO at Tickr, where he built AI-enabled revenue from zero to $3M+ in three months.
The name Tinamou carries a quiet personal meaning — and a philosophy. Build for the long term. Stay grounded. Adapt.
— Ian Sexton, FounderAdvisory Focus
Tinamou Advisory works with a selective group of companies and investors at the intersection of enterprise growth, technology commercialization, and strategic transformation.
Helping AI, data, and analytics companies translate technical capability into enterprise revenue — through pricing, positioning, GTM strategy, and commercial execution.
Rebuilding go-to-market motion for companies that have outgrown their original sales model. From repositioning to pipeline architecture to partnership strategy.
Accelerating recurring revenue growth for enterprise SaaS businesses — from early commercial traction through mature, scalable operations.
Deep operating expertise in HCM, workforce management, payroll, and labor optimization. Advising workforce tech companies on commercialization, positioning, and enterprise growth.
Supporting private equity firms and portfolio companies with commercial transformation, GTM professionalization, and revenue acceleration mandates.
Building and scaling enterprise partnership ecosystems that generate durable, compounding revenue — across technology, data, and distribution channels.
Track Record
Ian's experience spans the full arc of enterprise technology — from founding a pioneering hosted software business in 1993 to leading AI commercialization at Instacart in 2025. He has navigated five startup-to-exit journeys, giving him rare insight into what it takes to build, scale, and realize enterprise value.
Across four decades, he has built growth engines, led turnarounds, closed transformational agreements, and repeatedly been recruited to solve the hardest commercialization challenges in enterprise software.
Selected Experience
B.Sc. Mathematics & Economics · University of Birmingham · University of Liverpool
How We Work
Tinamou Advisory works with a small number of clients at any given time. That is intentional — depth over breadth, always.
Every engagement begins with a genuine conversation — understanding the business, the challenge, the people, and what success actually looks like.
We define the scope together. Advisory retainers, project engagements, interim executive roles, or board advisory — structured for the situation, not a template.
Practical, experienced counsel delivered directly by Ian — not delegated to a junior team. Strategy that can be implemented, not just presented.
Contact
Tinamou Advisory is selective about the engagements it takes on. If you're leading a company, investing in one, or navigating a significant strategic inflection — reach out. The right fit matters more than volume.